From revealing marketers’ lack of influence over three of the 4Ps to the impact CMO turnover has on brand equity, it’s been a ...

Female athletes posting on TikTok have more engagement than their male counterparts, as the platform ups its focus on women’s ...

Reflecting on a career spanning retail, B2B, FMCG and financial services, Charlotte Dewhurst is a big believer in ‘you don’t ...

GfK’s headline consumer confidence score improved by three points this month, but that doesn’t mean cost of living pressures ...

British Gas introduced brand characters, the Things, in its latest campaign, which its marketing boss says is a fluent device ...

Formal laws banning online and pre-watershed junk food advertising will now not come into force until 2025, however, ...

The best product doesn’t always win, which is why advertising is so important.

Marketers are becoming increasingly focused on promotion at the expense of price, product and place. Why is this and what are ...

While almost 90% of marketers have influence over advertising and comms, just a third are involved in discussions about price ...

From investing in your personal brand to zeroing in on your purpose, the Center Parcs CMO believes modern marketing leaders ...

Marks & Spencer credits its marketing shift to brand and social for driving sales, as the retailer grapples with £300m ...

Zoe co-founder Tim Spector calls the ruling “baffling” for inconsistencies around what is defined as an ultra-processed food, ...