India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global ...

By turning rust from a silent nuisance into a full-blown antagonist, AM/NS India reframes how industrial tech can be marketed ...

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

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In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.

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In a marketing environment where performance is prized and attention spans are traded like commodities, B2B marketers are leaning into video as both a storytelling tool and a growth engine. According ...

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In a world driven by constant innovation and instant communication, millennials and Gen Z have emerged as the most connected, vocal, and influential consumer groups in history. Together, they account ...

Buying instant noodles was easy when we, the millennials, were growing up. We could count the options on our fingertips—everyone’s favourite, Maggi, the newbie on the rack, Sunfeast Yippie, or Top ...

Kinetic Group has partnered with Value 360 Communications to manage its public relations and integrated communications strategy. The automotive manufacturing company aims to strengthen media presence ...