Yet Google may have found a clever way to spark curiosity and bring fresh energy to the subject. Enter Singaporean YouTube personality Annette Lee, who takes on the alter ego of Aunty M as she learns ...

Bia Viet rebranding campaign—aka 'From Dry to Fly.' We transformed a rigid, old-school brand on the brink of extinction into something fresh and vibrant: more authentic, more Vietnamese, and more ...

2. The CMO graduates to growth diplomat Conversations no longer revolve around “earning a seat at the table”. They assume it. Today’s successful CMO speaks board-level finance, wields zero-party data ...

His successor, Frohlich, knows WPP well. His prior roles there include leading Ogilvy PR in the UK and EMEA – for nearly a decade – and subsequently, the wider Ogilvy Group. He was chief executive of ...

Hakuhodo International Indonesia (HIID) announced the largest leadership structure reshuffle in its history with the appointment of 15 new executives across various divisions. The move comes after ...

Cannes Lions is no stranger to controversy, but this year the debate took on a distinctly AI-shaped form. For years, award shows like Cannes Lions have struggled with agencies entering scam ads, ...