Swiss watchmaker Swatch is under fire in mainland China after a campaign image for its Swatch Essentials Collection sparked widespread condemnation on social media. The ad, featuring an Asian male ...

See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

The shortlists for the 24th PR Awards Asia 2025 shortlist is ready. This year, the judges shortlisted a total of 243 entries across 54 categories inclusive of campaigns, consultancy, and ...

Chagee, the fast-growing Chinese milk tea brand, has named Eugene Lee, f ormer international chief marketing officer (IDL) at McDonald’s, as its VP and chief marketing officer for APAC. Lee’s decision ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

Spikes Asia has unveiled its 2025 shortlist, with Australia and India emerging as the top contenders with the most shortlisted entries. The live judging recently concluded in Da Nang, Vietnam, where ...

To celebrate Lunar New Year, a time when people worldwide gather to share traditional dishes, Hong Kong food company Lee Kum Kee has launched its first-ever global brand campaign in its 137-year ...

Accounting firm EY has released a film as part of its “Shape the future with confidence” platform to illustrate how the decisions made today will impact the next generation. Created by Graham Fink and ...

Stagwell has announced its intent to acquire ADK Global—an integrated advertising and marketing solutions firm and subsidiary of ADK Holdings Inc. Headquartered in Japan, ADK Global has offices in 10 ...

The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu ...