The Coca-Cola Company has renewed its global marketing mandate with WPP across all markets except North America. This move comes just two months after rival Publicis Groupe seized Coca-Cola’s North ...

Google is reimagining the future of ads and shopping by rolling out a series of AI-powered updates and products to search and YouTube, including the introduction of agentic AI. Unveiling the news at ...

The award-winning chief creative officer discusses leaving ANZ at its peak, joining Accenture Song UK, and what's next for ...

Korean beer brand Cass launched a new brand platform called ‘Squeeze More Joy’ to invite Koreans to “find humour and ...

In the UK, employees are entitled to a consultation in the event of redundancy. If between 20 and 99 redundancies are being ...

Publicis Groupe has bought independent influencer marketing platform Captiv8 in its entirety for an undisclosed sum.

With Google's AI Overviews and 'AI Mode' set to transform the search landscape, publishers and agencies are grappling with ...

“When Jetpac first approached us, they didn’t want yet another ordinary campaign; they were looking for a global, significant ...

Chan, who transformed OMD China into a growth powerhouse, will move from Shanghai to Singapore to take on a regional role ...

As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay ...

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and ...

Hundreds of brand marketers will attend the flagship event for two days of networking, inspiration, and insights from ...