OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as ...

TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic ...

Microsoft's AI assistant, Copilot, is a product of trial and error. Today's iteration has led to performance improvements and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as ...