NiJaree Canady is one of the biggest stars in college softball. Here's a closer look at the Texas Tech pitcher, including her ...

Deion Sanders has always been more than a coach or an athlete-he's a brand, a presence, and a force in sports culture. With the Colorado Buffaloes, he's brought his signature swagg ...

This new NIL partnership between two college baseball pitchers is the perfect one to promote their sibling rivalry.

High school star and BYU commit AJ Dybantsa threw in his support to four-star power forward Sebastian Wilkins, who announced his commitment to play for Jon Scheyer's Duke in the 2025-26 season.

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The issues surrounding NIL are continuing to grab headlines across the country. In 2024, the NCAA reported over 1.38 billion in revenue. Although college ...

An HBCU hired a Heisman Trophy winner to run its men's basketball program. Charlie Ward signed a five-year deal with Florida ...

The proposed House v. NCAA settlement introduces a first-of-its-kind enforcement regime for college athlete compensation, shifting oversight from ...

Texas A&M quarterback Marcel Reed inks a one-of-a-kind NIL partnership with a private jet company—combining luxury access ...

After playing for the USC football team, Keyshawn Johnson spent 12 year in the NFL. He played for the New York Jets, Tampa ...

When the athletic power couple first got engaged, Hanna shared her love for the two in the comments of their joint Instagram post. "Fav ppl ever," Hanna commented. Hanna Cavinder ...

This team should be performing better than it has been, and is only competitive in the AL East because the rest of the division is not very good.