And so, following this lightbulb moment, Grafton was tasked to deliver an internally built loyalty program in late 2024, ...

Endeavour Group has reported a profit dip as cost-of-living pressures hit Dan Murphy’s and BWS sales, though strong hotel and digital performance helped soften the impact.

Myer boss Olivia Wirth is ringing up early wins from extending her department store’s loyalty scheme to the apparel brands ...

The digital sports company will offer customers FanCash that can be spent on merchandise, tickets and experiences.

At Virtuoso Travel Week, a panel of luxury travel advisors brought up the trend of shifting brand loyalty dynamics—especially ...

With customer loyalty program usage skyrocketing by 28% in 2024 and projected to rise higher in 2025, businesses are rushing to expand their programs to capitalise on the trend.

Less than half of consumers feel their loyalty program offers them ‘good benefits’. Businesses often focus too much on maximising returns and forget about the customer, writes James Forbes. He ...

Australia’s retail giants are boosting their loyalty programs to capitalise on bargain-hunting customers who are signing up to such schemes in droves. Myer, which has been expanding its ...

Loyalty programs enable firms to offer significantly lower prices to some of their customers. You’d think this would encourage strong competition. But that isn’t always what actually happens.

How 'loyalty' works Unlike my pharmacy "membership", most loyalty programs are free to join and work on a points basis. Spend $1, get one point, and so on.

Alaska Airlines is shuffling the deck with its popular Mileage Plan loyalty scheme. In a pitch to customers of both Alaska ...