The video of Astronomer CEO Andy Byron ignited the internet. Here's a play-by-play of how a few Coldplay fans led to a viral moment.

The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.

As the Coldplay kiss-cam couple fades, Chris Martin has the same routine, the woman who shot video has made no money and we're all just horrible, awful people.

Legal experts make it clear that Andy Byron has no grounds to sue Coldplay over his cheating being caught on camera.

Pete DeJoy took over following former CEO Andy Byron’s resignation after he was captured on a “kiss cam” with a fellow Astronomer employee, who is not his wife, at a Coldplay concert.