Coldplay frontman Chris Martin gave a playful warning to the crowd at the band's concert in Wisconsin July 19 before the kiss cam.

LONDON (AP) — A routine moment of crowdwork at a Coldplay concert went viral last week when a couple tried to avoid the spotlight after they were caught hugging on the jumbotron. Internet sleuths quickly figured out that they were the CEO and chief people officer of a little-known tech company called Astronomer.