AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States and the world, today announced that its ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

CEO Adam Aron said that after this weekend, AMC has turned a corner. "With many more potentially huge movies coming in June ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...