Alabama's Ryan Williams is officially a Nike athlete after a stellar freshman season that saw him become a college football star.

The Alabama football superstar has signed a name, image, and likeness deal with Nike, the company announced Friday. That ...

Nike released the Nike A'One, which is the first-ever signature shoe for WNBA star A'ja Wilson, in May. The two-time WNBA MVP ...

In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

Sha'Carri Richardson’s journey from challenges to triumphs showcases her determination and talent, making her a dominant ...

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

After taking the college football world by storm as a true freshman last season, Jeremiah Smith is cashing in on his fame ...

That night marked a monumental shift in college sports. Under the settlement, Division I schools now can pay players for the ...

The campaign underscores Nike’s strategy of leveraging storytelling and athlete endorsements to connect emotionally with fans, solidifying Scheffler’s status as a golfing icon and Nike’s ...

Memphis Grizzlies rookie guard Jaylen Wells is reportedly signing a multiyear shoe and apparel endorsement contract with Nike, according to Nick DePaula of ESPN. The 39th pick joins a star-studded ...

Ward finds himself among young athletes that have created the fourth shift in this endorsement logic. Olympians, the basketball wars, the Nike era, and now athlete over brand.