Nike and Adidas have long dominated the global sportswear market, but Swiss sneaker company On is quickly gaining ground.

When every brand plays by the same rules, creative solutions become the only way to get a competitive advantage within your ...

Nike will be back on Amazon as the footwear maker works to regain market share from newer and trendier competitors amid a turnaround push under CEO Elliott Hill.

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Topsports had a rock-solid balance sheet with a net cash position of CNY 2 billion at the end of fiscal 2023. Topsports' capital structure, almost 100% equity, is more conservative and we think the ...

Think of publicity, marketing and branding as the three legs of a tripod. They all work together to hold up your business's ...

Nike, Inc. has confirmed to Reuters and Bloomberg that it plans to lay off employees in its technology division. The shake-up ...

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

Bath & Body Works has appointed Daniel Heaf as CEO. Most recently, he was Nike’s chief strategy and transformation officer.

Momentum from a strong earnings season: Northrop Grumman ( NOC -0.56%) reported a record-high order backlog of $92.8 billion, ...

Sports retailer Nike (NKE) is set to lay off some employees within its technology division as management resets priorities ...