LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: ...

Boost LinkedIn engagement by leading with value—share insights, industry trends and authentic experiences. Ask thoughtful questions to spark discussion, engage with comments and respond genuinely.

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive ...

A 2024 whitepaper titled "Employee Engagement Insights" by ERIN, an employee referral platform, said that referred employees tend to onboard more quickly and stay with the company longer.

LinkedIn Shares 7 Insights For Powerful Online Engagement ... Metrics such as site visitor volume, engagement duration, and return frequency guide the assessment of the site’s value.

So when any LinkedIn user from a target company engages with your ad, LinkedIn will track that engagement, providing more insight into the full path to purchase, and how many direct engagements ...

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

In today’s digital-first world, visibility on social platforms isn’t just a nice-to-have — it’s a business imperative, especially for law ...

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?