BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

NIL News BYU star AJ Dybantsa adds historic Fanatics deal to $4.1 million NIL valuation Fanatics' multi-year partnership with future Cougar is one of their most significant NIL deals to date.