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Amtrak’s New Marketing Strategy: It’s Not a Train, It’s a Hotel ...But they comprise the most significant shift in Amtrak’s marketing strategy since 2021’s $1 trillion infrastructure law, which granted the railroad $22 billion in direct aid. Amtrak has since ...
The management of Amtrak reached out to its friends in Illinois last week and, according to witnesses, collectively stabbed them in the back. In the process, Amtrak officials left little doubt they… ...
The festival said it is withdrawing all prizes for Consul’s “Efficient Way to Pay,” Urihi Yanomami’s “Gold = Death” and OKA ...
Stellantis also is resurrecting its Street and Racing Technology (SRT) performance division, which Kuniskis will lead.
Airline industry marketing veteran J. Timothy “Tim” Griffin joined Amtrak on Oct. 16 as Executive Vice President and Chief Marketing Officer, responsible for Marketing, Passenger Experience, Northeast ...
A social media marketing video for the Pacific Surfliner, a coastal route from San Diego to San Luis Obispo, was recently recognized with a Telly Award.
Team of Advocates Outline Strategy for Historic Amtrak Settlement November 22, 2016 Attorney Tom Kline and a panel of attorneys described the legal strategy that produced the $265 million Amtrak ...
With the move, Amtrak said, the Corporate Planning & Strategy functions led by Newman and the Commercial and Marketing functions headed by Roger Harris will become separate organizations within the ...
After the Mobile City Council votes Tuesday on its agreements with Amtrak, the focus will turn toward marketing and branding the Gulf Coast train. Mardi Gras seems to be a popular theme.
Amtrak, the corporation created by Congress when private industry abandoned U.S. passenger rail, is trying to overcome its chronic lack of money with a new strategy -- thinking far beyond its means.
A new multiyear campaign tells a similar story to train ads of yore, but Amtrak executives say their claims are better founded than ever.
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