Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the maker of classic American cereals, according to a press release issued Thursday.

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing ...

-Private equity firm Cerberus Capital Management, which owns a stake in grocer Albertsons, and billionaire investor Dean ...

WK Kellogg—whose brands include Froot Loops, Frosted Flakes and Rice Krispies—was spun off from Kellogg in 2023, a move that separated its North American cereal business from its remaining global ...

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...

Ferrero said the deal would expand its presence in North America and help the company move beyond its candy and snack ...

As Ferrero buys WK Kellogg for $3.1B, Battle Creek braces for change while officials hope the hometown cereal maker’s roots ...

Italy's Ferrero has continued its U.S. spending spree with its proposed acquisition of famous cereal maker WK Kellogg amid ...