GfK’s headline consumer confidence score improved by three points this month, but that doesn’t mean cost of living pressures ...

British Gas introduced brand characters, the Things, in its latest campaign, which its marketing boss says is a fluent device ...

The best product doesn’t always win, which is why advertising is so important.

Formal laws banning online and pre-watershed junk food advertising will now not come into force until 2025, however, ...

Marketers are becoming increasingly focused on promotion at the expense of price, product and place. Why is this and what are ...