Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...

"What should I keep in-house (i.e., do with teams inside the company's four walls), and when should I use an agency?" That marketing/advertising dilemma may be one of the most persistent. In the ...

Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first ...

Advertising & Promotions - Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33 ...

Fully 33% of CMOs have their eyes locked on brand strategy, according to Gartner. Why? Because in the battleground of markets, a well-defined brand isn't just nice to have; it's your armor. And it's ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was based on data from a survey ...

Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Its annual report was based on an analysis of major brands around the world. The researchers ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Most online shoppers (59%) put an item in their online shopping cart only when they are planning to purchase it, according to a recent report by Sociomantic. However, 19% use online shopping carts as ...

Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus. The annual report was based on an analysis ...