Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” ...

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s ...

Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from ...

One More Round” will feature “Hot Ones” host Sean Evans and is part of a brand platform that launched in June.

RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store ...

A digital spot, tailgate tour and other game day experiences promote DoorDash Streaks, a program that rewards app users who order on Saturdays.

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact ...

Garry, an artificial intelligence-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around ...

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a ...