Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” ...

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s ...

Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from ...

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store ...

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact ...

Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online ...

One More Round” will feature “Hot Ones” host Sean Evans and is part of a brand platform that launched in June.

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a ...

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around ...