In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like ...

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

Puma brings popular shoes to Fortnite as sportswear marketing evolves The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new ...

Dive Insight: Coke is appealing to “Star Wars” diehards with a campaign that features ample references to the long-running space opera, collectible products and an element of personalization through ...

Dive Brief: JCPenney showed off how to do a wedding on a budget as the world turned its attention to the multimillion-dollar nuptials of Amazon founder Jeff Bezos and Lauren Sanchez, according to a ...

Many students only recently heard the final bell ring, but marketers are already ramping up activity for the back-to-school season. Target on Monday unveiled two new campaigns targeted at different ...

Dive Insight: DM9’s use of generative AI within its case film “breach [ed] the Cannes Lions entry rules on factual representation, and undermines the trust placed in the work by our juries and the ...

JCPenney does wedding season on a budget amid turnaround The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers. By Sara Karlovitch • June 30, 2025 ...

Dive Insight: Blue Moon is embracing humor for its first celebrity partnership. Jost, who has served as a weekend co-anchor on “Saturday Night Live” since 2014, not only provides a recognizable face, ...

Dive Brief: Subway is returning to the world of “Happy Gilmore” as part of a tie-in with the Netflix comedy sequel premiering July 25, according to a press release. The sandwich chain, which appears ...