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At INMA's South Asia News Media Conference in Mumbai, advertisers and publishers embraced strategic reinvention. From AI-led ...
At the INMA South Asia News Media Conference, AI emerged as a company-wide catalyst — reshaping editorial workflows, ...
H ave you noticed ChatGPTs new tiles? These look very publisher friendly in that they encourage click-through to sites.
INMA took nearly 20 media professionals to eight companies this week in Mumbai to unbundle personalisation, AI, and ...
Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.
Across a five-week political campaign that lasted until the beginning of May this year, articles produced by the newsrooms ...
WhatsApp’s vast global user base — more than 2 billion users — provides an opportunity for news publishers to reach audiences ...
The controversy around clickbait forces the media industry to ask whether there should be other ways to think about metrics ...
Research shows workflow automation, video, and image optimisation top the list of AI uses at news companies. But what about ...
Samantha Ragland, vice president of journalism strategy for the American Press Institute, shares her thoughts on the ...
Research by the Reuters Institute for the Study of Journalism at Oxford University illustrates many ways AI can help news ...
Ringier Axel Springer Polska created an AI-powered travel planner for the German National Tourist Board that enabled users to ...