News

ExchangeWire10h
DoubleVerify Issues Industry Alert for Ads.txt Exploits
The DV Fraud Lab has identified more than 100 cases of ads.txt deception since the standard’s launch in May 2017, with a ...
ExchangeWire10h
IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn (£84.2bn) for the First Time
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its ...
ExchangeWire16h
The Future of Curation is AI: Results by OpenXâ„¢ Improved Cost Per Acquisition in Ad Campaigns by 11x
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite ...
ExchangeWire17h
Digest: Google Introduces ‘AI Mode’ in Search; EU Investigates TikTok Over ‘SkinnyTok’ Harm to Minors
In today’s Digest, we discuss Google’s launch of ‘AI Mode’ in Search, EU’s investigation into TikTok’s ‘SkinnyTok’ content ...