At App Promotion Summit London 2025, fintech marketers gathered to explore the delicate balancing act between growth, regulation, and retention. In a high-stakes vertical where every download comes ...

At App Promotion Summit London 2025, fintech marketers gathered to explore the delicate balancing act between growth, regulation, and retention. In a high-stakes vertical where every download comes ...

Social apps made up around 10% of all app downloads in 2024, making them one of the most popular app categories. TikTok, Instagram, WhatsApp, and Facebook ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

This guide will walk you through what a customer engagement platform is, how they work, and how to choose the best one for you. A customer engagement platform is software that helps businesses ...

Affiliate marketing is a great way to monetize your app and make profit from the advertising content you provide, so there are several benefits from working with publishers through affiliate programs ...

This guide will cover everything from being a pay-per-call affiliate, how you stand to benefit from getting involved and how to choose the best pay per call affiliate networks. Pay per call affiliate ...

Working with affiliate networks is one of the most effective ways to increase brand awareness for your products and services, and up your conversions. Not only is affiliate marketing becoming a prime ...

This guide will cover everything from being a coupon affiliate, how you stand to benefit from getting involved and how to choose the best coupon affiliate networks. Coupon affiliate networks connect ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...

This guide will walk you through what an Android push notification is, how they work, and how to choose the best service for you. An Android push notification is a message that pops up on a mobile ...