Will programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers?

Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.

OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as ...

TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic ...

Microsoft's AI assistant, Copilot, is a product of trial and error. Today's iteration has led to performance improvements and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as ...

PubMatic's new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping ...

Amazon will tag every show and movie in Prime Video with more than 700 bits of metadata to contextualize the media.

The CPG holding company Kellanova, which owns Pop Tarts, Pringles, Froot Loops and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase-based data to snack on.