The Pixel 10 lineup doesn’t dazzle on the outside, but inside, it packs serious power, sharper cameras, and next-gen AI—at the same price as last year's models.

Google develops Android, the operating system found on over 3 billion devices, which gives it a strategic advantage to hook users on its Gemini-powered AI.

As for colors, Samsung has more options than Google. The Galaxy S25 comes in seven colors: Navy, Mint, Icy Blue, Silver Shadow, Blueblack, Coralred, and Pinkgold. It should be noted that the latter three options are online exclusives. As for Pixel 10, you just get four choices: Indigo, Frost, Lemongrass, and Obsidian.