The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Facing competition from both established brands and upstarts like Dave's Hot Chicken, the Yum Brands-owned chain is leaning into its origin story.

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

Colonel Sanders wasn't just a mascot in a white suit who made tasty fried chicken — he was a real person with serious flaws.

Is nothing sacred? After not quite knowing what to do with him for years,KFC has given good ol' Colonel Sanders another innings in a new American campaign from Highdive, showing him and his monstrous ...

KFC launched its “Kentucky Fried Comeback” campaign, offering a free bucket of Original Recipe chicken with any $15 app or ...

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by ...

Its new marketing campaign features a serious Colonel who ‘would not be happy’ about the chain’s recent market share loss ...

KFC U.S. has officially declared it’s entering a comeback era, and it’s starting by giving away free fried chicken. The company, which is celebrating its 75th anniversary this year, wants to move ...

ROG apparently has an exclusive campaign in China where they collaborated with Colonel Sanders in order to slap his face on ...

As part of the promotion, KFC is offering a free Fried Chicken Bucket with any $15 order and introducing new Fried Pickles ...

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.