Kering said it appointed Pierpaolo Piccioli as the new creative director of Balenciaga as the French luxury group faces a slowdown in demand for high-end goods, coupled with its own turnaround challenges.

Balenciaga has named Pierpaolo Piccioli as its new creative director. Piccioli, who previously led Valentino, will oversee women’s wear, men’s wear, accessories, and couture for the brand. The appointment comes after Demna,

Balenciaga, one of the most storied and controversial houses in fashion, has a new designer: Pierpaolo Piccioli. He replaces Demna, the mononymic designer who led Balenciaga since 2015.