Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. List of Partners (vendors)

Media reporting shows that Google began testing this feature in March, after AI Overviews has been active on the site for over a year. AI Overviews was said to have 1.5 billion users a year ago, so it’s likely that AI Mode will have quite a few people taking the model’s responses, rather than clicking through hyperlinks.