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News

Froot Loops, Ferrero and Nutella

The Wall Street Journal on MSN · 1d
Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes
The Italian candy maker behind Ferrero Rocher and Nutella is nearing a roughly $3 billion deal to buy the breakfast-cereal conglomerate WK Kellogg, according to people familiar with the matter. Ferrero,
Fortune on MSN · 1d
It’s official: The company behind Nutella is buying the maker of Froot Loops
Ferrero Group is buying WK Kellogg Co. for roughly $3 billion. The deal will see the parent company of several candy bar and snack brands add a collection of well-known breakfast cereals to its holdings,
Yahoo Finance on MSN · 1d
Ferrero clinches deal to acquire WK Kellogg for $3.1B, bringing Nutella and Froot Loops under one roof
The deal brings candy and cereal together under one roof as European chocolate giant Ferrero expands its US footprint.
5hon MSN
Breakfast cereal sales declined for decades before Kellogg's sale to Italian company
U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...
4d
Do Froot Loops taste different without artificial dyes?
With the FDA banning some artificial food dyes, Froot Loops could lose their rainbow. 🌈 We blind taste-tested the U.S.

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Related topics

Nutella
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