"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

Manny Pacquiao grew up in extreme poverty, to the point that he had to drop out of high school to help support his family.

Sonny Vaccaro, the man behind Michael Jordan's 1984 Nike deal, said that his friendship with Deloris Jordan is still intact ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Alabama sophomore wide receiver Ryan "Hollywood" Williams has officially joined the Nike roster, cementing himself as one of the most marketable athletes in college football. The ...

Top 5 richest basketball players of all time have created empires worth billions through historic brand deals and ...

Olivia Smith, a 20-year-old forward, has made history by becoming the first female footballer to secure a £1 million transfer ...

Neeraj Chopra’s luxurious lifestyle features a Rs 30 crore mansion in Panipat, gold nameplate, and a garage full of swanky ...

At just 22, Carlos Alcaraz is already a financial powerhouse, with a net worth that rivals seasoned veterans in the sport.

Michael Jordan's Nike contract was a game-changer. LeBron James has weighed in on social issues. Who was a bigger influencer ...

St. John's will receive a major investment in their athletics department and student-athletes will have an avenue to a ...