Nike and Adidas have long dominated the global sportswear market, but Swiss sneaker company On is quickly gaining ground.

When every brand plays by the same rules, creative solutions become the only way to get a competitive advantage within your ...

Topsports had a rock-solid balance sheet with a net cash position of CNY 2 billion at the end of fiscal 2023. Topsports' capital structure, almost 100% equity, is more conservative and we think the ...

Think of publicity, marketing and branding as the three legs of a tripod. They all work together to hold up your business's ...

Nike, Inc. has confirmed to Reuters and Bloomberg that it plans to lay off employees in its technology division. The shake-up ...

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

Bath & Body Works has appointed Daniel Heaf as CEO. Most recently, he was Nike’s chief strategy and transformation officer.

Momentum from a strong earnings season: Northrop Grumman ( NOC -0.56%) reported a record-high order backlog of $92.8 billion, ...

Sports retailer Nike (NKE) is set to lay off some employees within its technology division as management resets priorities ...

THE WHAT? Bath & Body Works has named Daniel Heaf as its new Chief Executive Officer, effective immediately. Known for his transformative leadership at Nike and Burberry, Heaf will now steer the ...

Nike is a global leader in sportswear, with a strong cash position and good management that can make a turnaround story.