At the beginning of 2025, McDonald's recorded its largest drop in revenue since the pandemic. The fast-food giant is ...

The strategy has been relatively successful ... I have previously written about McDonald's in an article titled "McDonald's: Price Fall to Come". In this article, I used my own estimates of ...

Earnings reports suggest that some consumers have turned away from fast-food restaurants as their menu offerings became more ...

This price point is stirring debates online ... more attention to what I would describe as affordability.” McDonald’s strategy moving forward is to focus on affordability In response to ...

It collected historical pricing data and, in the case of McDonald's, adjusted for the variety of pricing strategies used by franchisees, it said. McDonald's has increased prices multiple times ...

While the company has been adjusting pricing strategies to combat slowing sales, the food safety issue added to its challenges. Despite a decline in U.S. sales, McDonald's international ...

Although value meals are attracting some customers back to McDonald’s, this strategy comes with a trade-off: it puts pressure on gross margins. Price increases have been a key part of the ...

Chris Kempczinski, the CEO of McDonald's, told investors on a recent call that this dip is forcing a "comprehensive rethink" of pricing and its value strategy. And that apparently includes ...

McDonald's is reconsidering its pricing strategy, after customers cutting back their spending took a bite out of the fast food giant's sales. Outlets open for at least a year saw sales fall 1% ...

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald’s brand in the United States and internationally. It offers food and beverages, including hamburgers and ...

Languages: English. McDonald's is standing firm against rising food costs by refusing to impose an egg surcharge, even as other restaurant chains adjust pricing in response to soaring prices ...