With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?

LinkedIn Shares 7 Insights For Powerful Online Engagement ... Metrics such as site visitor volume, engagement duration, and return frequency guide the assessment of the site’s value.

“Through LinkedIn Engagement Insights, marketers can get the information they need to build better marketing campaigns and more effectively reach premium professional audiences on LinkedIn. ...

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive ...

Boost LinkedIn engagement by leading with value—share insights, industry trends and authentic experiences. Ask thoughtful questions to spark discussion, engage with comments and respond genuinely.

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

So when any LinkedIn user from a target company engages with your ad, LinkedIn will track that engagement, providing more insight into the full path to purchase, and how many direct engagements ...

LinkedIn has once again reported ‘record engagement’ in the app, as part of parent company Microsoft’s latest earnings announcement, which has pretty much become par for the course in ...

LinkedIn has added an Audience Engagement category to its Partner Program that is positioned to help marketers refine their content strategy and deliver better ROI for LinkedIn ad campaigns and ...

Finally, measure your pipeline velocity—the time it takes from initial LinkedIn engagement to deal closure. This helps you pinpoint bottlenecks and optimize the overall sales process ...

LinkedIn has already been building out solutions to help employees with their career development (for example with its educational products), and this will play an adjacent role on the company ...