The name “Labubu” first appeared in 2015, when Hong Kong-born illustrator Kasing Lung created the character – a small forest ...

The much-loved Chinese soft toys have been linked with a dark conspiracy theory that has started a trend of owners burning their toys ...

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

According to those who believe the theory, Labubus are 'possessed' by an ancient demon called Pazuzu, which stems from Mesopotamian mythology and is also the name of the main antagonist in the iconic ...

The Labubu craze is still going strong, but some people have started burning these furry little monsters after a viral conspiracy theory claimed they are possessed by a demon called Pazuzu.

One Labubu owner has taken to Reddit to recall the moment she was left terrified after a stranger gave her a 'demon' warning about their doll.

Pazuzu is a demon from ancient Mesopotamian mythology, often depicted with a lion-like face, bird talons, wings and a serpent ...

A viral panic erupted in June 2025 after social media users linked Pop Mart's Labubu dolls to the demon Pazuzu despite no real connection. The rumour spread quickly, sparking concern and confusion.

Labubu, the collectible figures from Pop Mart, have become a global obsession, and that has made them incredibly hard to buy.

Multiple conspiracy theories are circulating online, with ‘spiritual experts’ and influencers making the claims. In one instance, a picture of the Labubu was even shared alongside an AI image of the ...

Collectables Trend: Discover the rise of Labubu miniatures captivating Gen-Z and millennials, fueled by social media's influence and emotional appeal.

UAE: Why is everyone so obsessed with Labubu‭ dolls? Well, for one thing, at a time of global uncertainty, collecting the viral toy offers a sense of calm and control ...