The bill would block supermarkets from using customers biometric data to determine pricing and send targeted advertising.

Massachusetts grocery stores could be banned from adjusting prices or sending targeted advertisements based on customers' ...

The most valuable function of a digital coupon app for a retailer is its ability to track every single item you buy. Unlike a ...

Kroger has unified the supermarket giant’s retail media, insights and loyalty marketing functions into a single department: Kroger Precision Marketing (KPM) Powered by 84.51˚. The newly unified team, ...

Retail marketing giant Kroger and its 84.51° unit have been pioneers in the burgeoning marketplace of data-driven retail media, and now they are combining it with the Kroger’s massive loyalty ...

Dive Brief: Kroger’s data arm 84.51° announced Wednesday the unification of its retail media, consumer insights and loyalty marketing services. Those teams are now aligned in a single division under ...

If you're a member of Kroger's Boost special membership savings program, you're in for two weeks of special savings.

The supermarket chain rolled out a new tool aimed at making it easier for its Kroger loyalty shoppers to save on Weekly Digital Deals coupons whether you need just one of the items or all of them.

Kroger now offers a separate flyer its Weekly Digital Deals coupons. Kroger customers with a loyalty card can grab a flyer and shop for the Weekly Digital Deals.

Kroger customers with a loyalty card can grab a flyer and shop for the Weekly Digital Deals. At the checkout and after entering your Kroger loyalty ID or scanning a loyalty card, shoppers can scan ...

Kroger’s loyalty membership program allows the firm to personalize its promotional activity, driving traffic to its stores.

Increasingly, Kroger is becoming a data company, not just a grocery chain. Almost a third of their net profits at this point come from alternative sources, not grocery or gas.