A new IPL champion may emerge in 2025 as 65% of fans expect a first-time winner, with Royal Challengers Bangalore leading the ...

Defined as the most loyal and frequent watchers of IPL, Superfans make up just 14% of the total audience but account for 72% of single-match viewership. Their engagement goes beyond passive ...

A survey reveals shifting allegiances among IPL fans, with Royal Challengers Bangalore as a favorite for a new trophy winner.

“It has unlocked unprecedented sports fan engagement opportunities for India and us,” he said. What’s next? The league has had a ripple effect on the entire ecosystem. IPL franchises are ...

The 2025 season of the Indian Premier League (IPL) has begun with great excitement, and an integral part of the fan engagement has been brands coming up with viral ad campaigns and there is no ...

As the league barrels towards its semi-finals and finals, including a couple of marquee matches, advertisers are now ...