Launched last September, Apple’s flagship smartwatch has been slashed by an enormous £104 for Prime Day. I’ve been tracking the price of the Apple Watch series 10 since it launched, and this is the wearable’s first-ever price cut, taking it down to almost £300 for the first time.

SHOPPING: Prime Day ends today! On the hunt for an Apple steal? Don't miss your chance with up to 30 per cent off Apple products.

Amazon has announced a host of deals on Apple products for its Prime Day sale, and here we've rounded up the best offers on iPhones, iPads, AirPods and more