Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...

Canceled tradeshows. Virtual customer events. Postponed sales meetings. How can B2B companies continue to engage customers and prospects when the traditional ways of doing business are nearly ...

Advertising & Promotions - Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33 ...

Remember back when people—including some of us marketers—were concerned that abandoned cart emails might be too creepy or too reminiscent of "Big Brother" tactics? Hah! That seems laughable now, as ...

Before a new company or product is launched, a team of marketers has been busy behind the scenes, carefully curating the complex set of pieces and parts that make up the brand. From the brand name to ...

If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group. The report was based on data ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

When I think back to the beginning of my career, there was much worry about Y2K and the impact it would have on our professional and personal lives. The world watched in trepidation as the year 2000 ...

Would you believe 2009 wasn't all bad? Onerous as it may be to peer through the wreckage left in the year's wake, there were a few bright spots deserving of a marketer's respect—including the ...

Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Operating a bed-and-breakfast (B&B) inn in the highly competitive historic Pittsburgh area, Dave Eshelman, Morning Glory Inn's co-owner, needed a way to attract more recreational and business ...