For reference: South Carolina’s deal with Nike is far more lucrative than the agreement Clemson inked back in 2018. That ...

South Carolina athletics is switching from Under Armour to Nike as its official apparel supplier beginning in the 2026-27 ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

During the 2008-09 season, Dawn Staley’s first in Columbia, South Carolina wore Nike uniforms. Under Armour first took over ...

For the first time since 2007, the Gamecocks will don a new athletics brand company officially making the switch from Under ...

South Carolina has officially unveiled what their new Nike jerseys will look like for the 2026 season. It was reported ...

Answer: South Carolina’s contract with Nike is for 10 years. This amount of time is pretty standard. South Carolina’s last deal with Under Armour was a 10-year contact. A: The deal is worth $70 ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

South Carolina is switching its uniforms from its long relationship with Under Armour to Nike. USC athletic director Jeremiah ...

Under Armour shares tumble as weak demand and tariff costs weigh on outlook, with North America performance continuing to drag results.