TikTok’s edge over Instagram waned incrementally in 2021 and 2022, before losing its spot as the most-downloaded app last year, when Instagram’s monthly active users reached 1.47 billion ...

EXCLUSIVE: As a comic whose life changed when his clips took off on TikTok — someone who went from performing on the back of ...

Now if a creator is telling a story in a series of videos and follow-ups, they can now link them all together so that viewers ...

Instagram simply has more to offer, can help people build their brand, is perfect for photos and videos, and has the staying power that TikTok lacks. It will be fun to see if the predictions prove ...

According to data obtained by The Wall Street Journal, Instagram users spend 17.6 million hours a day watching Reels, while people spend an astounding 197.8 million hours a day on TikTok.

TikTok is very popular and focuses on viral content, and Instagram has had to adapt to that. Even big advertisers are working on producing creative that fits into the TikTok mold for both platforms.

Instagram Engagement Rate Per Post: According to one report, the median engagement rate on Instagram is .43%, lower than TikTok, but higher than Facebook or Twitter.

Instead, the ads were made using his “digital avatar,” fueled by artificial intelligence, after he licensed his likeness to ...

Since Instagram officially launched its video platform Reels in August 2020, most users have viewed Reels as Instagram’s version of TikTok. And, in many ways, that assessment checks out.

Instagram estimated in 2019 that 23 percent of the decline in time spent on Instagram in the US was due to TikTok. ByteDance’s video app kept expanding through the onset of the covid-19 pandemic.

From Shaqtin’ A Fool bloopers to TikTok trends, NBA stars use social media to connect with fans and grow their influence ...

The late judge and content creator was known for his reality show 'Caught in Providence,' where he presided over court cases ...