Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of ...

Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers ...

Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision ...

Fantasy sports giant Dream11 has reportedly decided to step away from sponsoring the Indian cricket team. The move comes days ...

Unlike FMCG or entertainment brands, BFSI operates in a sector defined by regulation and trust. A misplaced tweet or meme could invite not only backlash but also regulatory scrutiny ...

PUMA is putting the spotlight back on one of its most iconic sneakers with a fresh, culture-first campaign for Speedcat with ...

Omnicom Media Group India CEO Kartik Sharma spoke on how the real-money gaming ban will hit cricket, digital platforms and ...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...

OpenAI, the parent of ChatGPT, has appointed Akash Iyer as its Social Lead for India. The news was shared by Iyer on his ...

The action against Avadhut Sathe comes as part of SEBI’s larger drive to regulate finfluencers and unlicensed market ...

At the fourth edition of e4m D2C Revolution Summit, the panellists will share key insights on the topic ‘Quick Commerce: ...

Alistair Macrow, CEO of McDonald’s UK & Ireland, has announced his departure from the fast-food giant. In a LinkedIn post, ...