Enormous won the ‘Creative Agency of the Year’ award. The agency bagged six golds, 17 silvers, and 24 bronzes at Abby Awards 2025. Goafest 2025’s final day packed a vibrant mix of creativity, wellness ...

By turning rust from a silent nuisance into a full-blown antagonist, AM/NS India reframes how industrial tech can be marketed ...

Articles written by Chikita Sobti ...

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

At a time when global holding companies are under pressure to consolidate, differentiate, and digitise their offerings, IPG Mediabrands India has rolled out a leadership structure that breaks ...

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Techmagnate’s founder explains why big-name fashion brands are losing organic ground as SEO-smart challengers climb the ranks with product-first, content-driven strategies.

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.

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