Enormous won the ‘Creative Agency of the Year’ award. The agency bagged six golds, 17 silvers, and 24 bronzes at Abby Awards 2025. Goafest 2025’s final day packed a vibrant mix of creativity, wellness ...

Articles written by Chikita Sobti ...

By turning rust from a silent nuisance into a full-blown antagonist, AM/NS India reframes how industrial tech can be marketed ...

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

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In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.

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In a marketing environment where performance is prized and attention spans are traded like commodities, B2B marketers are leaning into video as both a storytelling tool and a growth engine. According ...

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Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, ...

In a world driven by constant innovation and instant communication, millennials and Gen Z have emerged as the most connected, vocal, and influential consumer groups in history. Together, they account ...