A brazen thief stole more than $113,000 worth of Pokémon cards from a Massachusetts store, officials said Friday, launching a real-life Pokémon Go search for the suspect and the rare collectibles

With spiking prices, investors scrambling, and in some places, full-on brawls breaking out, the Pokémon Trading Card Game hype is at an all-time high. Officially launching in 1996 in Japan and

The store's co-owner said the thief was "somebody that was familiar enough with our store to know where these items were.”