Other search options and modes dynamically move and change based on the query but AI Mode is consistently on the left.

Google unveiled dozens of new AI updates at I/O. Some of them seem to overlap significantly.

Google I/O 2025 was largely dominated by AI agents that will parse the web for users, representing a new paradigm that could replace Search.

In the time it took to make coffee, Google Jules rewrote major parts of my code. I didn't just watch it work, I shipped its changes. This is real. But there are also real big caveats.

At its I/O 2025 developer conference, Google launched Stitch, an AI-powered tool to help design web and mobile app frontends by generating the necessary UI elements and code.

Google’s AI search results are about to get even more ads. On May 21st, the company announced that it’s going to start testing ads in AI Mode, the new AI-powered search feature that just rolled out to everyone in the US.

AI is not making agencies obsolete. It’s transforming them. The agencies that thrive will be those that lead AI—not merely use it. By blending human insight, creative leadership and AI-driven efficiency, they will chart a new course for marketing in the AI era.