Meta has announced major upgrades to its WhatsApp Business platform at its annual Conversations event, which will enable brands to communicate more effectively with customers.

Businesses can now communicate with customers via WhatsApp voice calls, video calls and voice notes, plus more AI agents have landed.

With WhatsApp Business, users can create a business profile to display important company information, organize chats with labels, and leverage special tools to quickly respond to customer queries.

WhatsApp has introduced new features to enhance business interactions, including user-controlled message opt-ins, blocking, and reporting tools. Businesses can now use paid broadcast messages with ...

The integration of real-time, branded voice capabilities within the WhatsApp Business Platform marks a pivotal advancement, ...

Learn how to automate WhatsApp with n8n using Meta’s test number—no business account needed. Step-by-step guide for personal projects.

A major highlight is the integration of marketing tools within Meta’s Ads Manager. Businesses can now create and manage campaigns across WhatsApp, Facebook, and Instagram from one centralised ...

WhatsApp chatbots are intelligent assistants, handling initial conversations, qualifying prospects and booking appointments ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads. WhatsApp is rolling out three major updates to its “Updates ...