Most investors would view an average annual rate of return of 10% or more as a good ROI for long-term investments in the ...

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a ...

Your strategy is the key to creating an effective marketing plan and executing a successful marketing campaign. Before you jump into action, though, it’s important to understand the importance of ...

Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée ...

What Is Sales Strategy?. A sales strategy consists of a plan that positions a company's brand or product to gain a competitive advantage. Successful strategies help the sales force focus on target ...

Complexity is not a strategy. Clarity is. The companies that scale effectively are not just more capable. They are more ...

Despite the numerous definitions of strategy that are circulating, we need another one that fits the challenges of today's resource-constrained and VUCA world.

Strategy involves making choices; genuine choices. Of course, being number 1 or 2 in the market is not really a genuine choice, which requires trade-offs, and giving up something that could have ...