If HR leaders want to position their department as a strategic organizational partner, they need data to support ...

For example, if the tracking data indicates a pass will be completed 75% of the time and the receiver actually catches the pass, he is credited with plus-0.25. If he does not catch the pass, he is ...

Examples of these leading metrics include “number of ideas killed prior to launch” and “R&D spend at each phase of development.” Bank of America recognized that it needed to instill ...

Some metrics matter more than others. For example, visits to your homepage have less value than visits to landing pages; that's because media metrics (the ones that measure the size of your audience) ...

Attention metrics can be measured through not only viewability or in-view duration, but the evaluation of any combination of the following: creative size and interaction, ad position, time of day ...

Identify which metrics are lagging. You can do so by comparing your team’s numbers to industry benchmarks, or to the same metrics from previous quarters to see if there have been negative changes.

The business model is important while tracking metrics. For example, if you're a marketplace, you would want to track the LTV on the platform.

Marketing teams need to be agile and lean to bring the most value possible to the wider organization, so they don't have time to track metrics that don't bring value. Here are a few examples of ...